About this site
A few years ago, Steve (one of the authors of this site) published Designing for Behavior Change, a guide for product teams who wanted to apply behavioral science in product development. At that time, there were very few companies and organizations doing this work. Since then the field has exploded in popularity, and his publisher, O’Reilly, has asked him to revisit the topic and address how the field has grown and changed over time.
He started developing this survey to capture the tremendous scope of our field: to include a summary in the second edition of Designing for Behavior Change (which will be published next year). In addition, he’s also looking for detailed case studies to highlight in the book, for those who might be interested.
Along the way, he realized that this survey could be useful for our community, above and beyond his book. So he partnered with a friend from Gallup, Vikas Chaturvedi, and two non-profit organizations that foster growth of applied behavioral science: the Action Design Network and the Behavioral Science Policy Association. By working together, we could better develop the survey, broaden its reach, and analyze the results for everyone to use.